Product Specialist

Winter Garden, FL | Direct Hire

Post Date: 02/07/2018 Job ID: 32664 Industry: Marketing Pay Rate: $50-60K

This position is responsible for working with new and prospective clients as well as internal clients to effectively discuss the features of specific products.

Main Job Tasks and Responsibilities 

  • Conduct market research to determine market requirements for existing products
  • Establish and maintain positive work relationships and works productively with support groups within the business, i.e., Sales, Customer Service, Nurseries, Purchasing, etc.
  • Develop pricing strategy
  • Analysis of customer research, current market conditions and competitor information
  • Develop and implement marketing plans and projects for new and existing products
  • Manage the productivity of the marketing plans and projects. Monitor, review and report on all marketing activity and results
  • Determine and manage the marketing budget
  • Report on return on investment and key performance metrics
  • Collaborate with the sales team, and visit customers with sales team.
  • Monitor industry best practices
  • Support Sales Team by providing key accounts contacts, promotional literature, and evaluation of key competitors.
  • Stays abreast of trends in the marketplace to ensure the product's and the company’s competitive position
  • Evaluates product market performance

Education and Experience 

  • Horticulture, Business or marketing-related degree or equivalent professional qualification
  • Technical marketing skills
  • Experience in customer and market research
  • Experience with relevant software applications
  • 2 to 4 years of experience in the Horticulture Industry and/or experience in B2B markets preferred

Key Competencies 

  • Excellent written and verbal communication skills
  • Formal presentation skills
  • Organization and planning
  • Strategic thinking, problem analysis and problem-solving
  • Team-leadership
  • Persuasiveness
  • Adaptability
  • Creativity
  • Good Judgment
  • Decision-making

Maria Martinez
Executive Recruiter

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